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Strategic Learning


Planning for the Future

Girl Scouts of Eastern Iowa and Western Illinois has a continual focus to deliver the best leadership experience for girls that is girl driven and result based. In striving to exceed the expectations of our communities, families and girls, our council establishes strategic initiatives to ensure opportunities and resources are available to fulfill our mission. “Gap” teams are working to achieve the following key priorities by 2016.


Our Key Priorities

Ways to Participate – Ensure girls receive Girl Scout experience in ways which match their wants, needs and expectations.

Infrastructure for Volunteers – Develop and implement a comprehensive volunteer management system that drives the best leadership experience for girls.

Communication and Marketing – Deliver a consistent and compelling brand message resulting in informed stakeholders and expanded perceptions of Girl Scouts.

Data Collection and Management – Provide accessible and relevant strategy-driven data that becomes actionable to key stakeholders.

Asset Management – Effective systems and facilities to support providing the best experience to girls and their communities.


The voice of girls is the driving force of Girl Scouts.

Girl Scouts of Eastern Iowa and Western Illinois listens to our members to advocate for their needs and address issues impacting today’s girls. Our council is proud to work in partnership with the Girl Scout Research Institute to supply accurate information to parents, girls and partner organizations.

Our Recent Research



To learn more about nationwide research projects and results, visit the Girl Scout Research Institute.